Investing In Art By Buying Art At
Auctions
Large, established art auction houses have the upper hand
when it comes to selling and auctioning off large ticket and
noteworthy pieces.
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The prestige and promise of a huge payday are too much for
most connected to these auction houses to resist. Although
large name auctioneers tend to get most attention, privately
owned businesses are making most of the sales overall.
Going online or searching the local phones books could yield
a lot of results when an art investor is looking for an auction
house to invest in. Actually choosing an auction to use for
investing in can be a little overwhelming. Before deciding on
one house or another, it's important to contact that auction
house and ask about the pieces that are up for auction. Also
asking about their procedures and auctions rules would be
helpful so that there are no surprises.
After an auction house is chosen, it's important to realize
that the investor, especially the new investor is at a
disadvantage because auctioneers tend to stack the deck in
their favor. Some large auction houses as well as small have
been cited for practices like price fixing, which artificially
inflates the price of artwork.
Another example of auction's unfair business practices would
be the placement of phony bidders in the auction house. The
purpose of these people is to drive of the price of the bids by
bidding against legitimate investors. This practice is widely
known and not exclusive to live auction houses but online
auctions as well.
As far as overall value is concerned, the buyers in auction
houses usually are being given a fair market value. The only
extras that will be added on to the final bid would be auction
fees. Since a seller usually prices the item a wholesale prices
to begin with, the bidder, or art investor is usually paying
less than they would on the free market.
Before investing in art at an auction, it might be a good
idea not only to research the value of the items wanted, but
attending an auction at the same house to get a feel for the
bidding pace. Usually, auctioneers sell at a quick pace and
getting carried away with a bid can be quite easy. However, in
some smaller auction houses, a lot of the merchandise is sold
in a lot or grouped together. This fact allows art investors to
purchase some artwork for pennies on a dollar.
Investing in art through auction can be both a challenge and
a rewarding experience. If the buyer does their homework by
learning the art's worth ahead of time and the auction houses'
rule and procedures, they can walk away with a great piece or
pieces for a good price.
The most important thing to remember when investing in art
in general is that the art is only worth as much as buyers are
willing to pay. Therefore, if an auction house doesn't have
many bidders looking to acquire a certain piece, chances are
the investors will get a better deal. Auction houses online and
live large and small are in the business of making a profit.
It's important to prepare so that the investment the buyer
makes is worth the while.
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