Terminology To Know For Art Investing
You may already be familiar with the concept if investing,
be it stock market, mutual funds, money, bonds or otherwise.
However art investing requires knowledge of not only finance
but art as well.
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Whether you're in an art gallery, an auction house or
investing among individuals, there is terminology that will
benefit you to know. By educating yourself in the terminology
associated with art money, you will avoid making the mistakes
that could cost you thousands, even millions of dollars.
Because a great deal of art investing may take place in an
auction-style atmosphere. It is a good idea to know the basic
terms that are associated with auctions. An auction is a public
sale in which people bid against one another as the price
increases, culminating in one bidder backing down and the other
winning the sale. This is often a very exciting method for art
investing, particularly live auctions. A
n auction item will be listed either with a reserve or
without a reserve. A reserve is the lowest amount the seller
will accept for the item. This affects you in art investing
because it is often an indication of the value of the piece and
the seller's desire to sell it. A high reserve might indicate
that the seller would like to sell it but doesn't particularly
need to. If they get the reserve or higher, that is good for
them, but they won't be upset if it doesn't sell. Conversely, a
low reserve could indicate a desperate seller. Perhaps this is
not a good item to include in your art investing if the current
owner is anxious to sell.
Art investing will often require you to know some basic
terminology associated with different art methods and
materials. For example, it would be beneficial to know the
difference between an Artist's Proof and an Editor's Proof.
Suppose you are looking at two seemingly identical prints, one
is market A.P. and the other is marked E.P. How would you
decide which one will better suit your art investing portfolio
if you didn't familiarize yourself with the terminology?
Artist's Proof were, at one time test proofs made by the
artist during the creative process. However, in more recent
times, an A.P. is usually a custom print. A certain amount, for
example 5% over the total print amount is printed for the
artist's personal use. An A.P. could make an extremely valuable
addition to an art investing portfolio, as it is a piece that
originally belonged to the artist himself. Similar to an A.P.,
and Editor's Proof or E.P. is a print or group of prints that
is reserved for the editor that assisted the artist in the
printing process.
Another important term to know with regard to art investing
is a cancelled plate. A cancelled plate is created when the
printing run is completed. The plate that is used for the
prints is permanently defaced as a safeguard that the plate
will not be resurrected for future editions. A cancellation
impression is taken as a visual guarantee of the cancelled
plate. This is important in art investing for multiple reasons.
First, when investing in a limited edition print, you will want
evidence of the cancelled plate. This will protect your
investment because you know there will be no recreations.
Additionally, the cancelled plate print or the defaced plate
itself could prove quite valuable in your art investing
ventures.
One particularly important item to know about an look for in
art money is the artist's mark. The mark serves as a kind of
logo for the artist that appears on prints rather than a
signature. Another use of the term may refer to a collector's
mark, which shows the identity of the work's previous owner.
Because art investing can often be just as much about the
history of the piece as it is the piece itself, a collector's
mark could add value to the print. This is particularly true if
the previous owner is famous or well known.
Though there are many other terms associated with art
investing, don't allow yourself to be overwhelmed. There are
books, websites and experts available to help you discover it
all. Just remember to make educated decisions in art investing.
That is all you can do; the rest is up to chance!
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